Ever noticed the amount of contradictory information that comes from the fitness and wellness industries? Well, we share in the frustration and in so doing have dedicate ourselves to investigating "the claims" so that we can provide a product that we feel proud to stand behind. Our mission at Vitality is to make great efforts to distinguish between what is repeated opinion based on personal experiences and longevity (the least accurate way of determining fact) and protocols and advice that are driven from quality research and data. Our methods are guided by the science rather than backing into poor research because of emotional attachments. Fads do not equal evolution. The science will continue to evolve and challenge conventional thought, and so will we. Will you?